10 Down

Nothing is permanent but the change. But some objects become so much part of our life that we start thinking that they are eternal. It is not survival of fittest but fitiest (which can fit in the changing surrounding conditions). So the products which failed to change themselves with changing times either became obsolete or vanished. Even though these products once upon a time ruled our day to day lives but they could not survive the changing times. Here are few of them:

1) Ambassador car: Amby, once upon time was status symbol on Indian roads. It ruled Indian hearts for quite a long time. But with the arrival of better cars from US, Japan and Korea, Amby is now decoration of few ministerial bungalows and defense colonies.

2) Public Call Office (PCO): These black-yellow boxes are getting killed by cheaper cellular services and mobile phones. Thanks to telecom boom.

3) Beauty Pageants: Five beauty queens in three years and saga is over now. It was a very good strategy adopted by foreign beauty product brands to enter India and lure Indian females. Now they have changed the rule of the game. Instead of choosing one beauty from lakhs of Indian beauties they are now making each one of them beautiful by selling their products.

4) Countdown shows: Countdown shows were like salt and pepper for every entertainment channel of India in 90's. The impact was so much that children started counting from 10 to 1 when asked to count.

5) Indi-pop: Daler Mehndi, Baba Shegal, Alisha Chinoy, Apache Indian got early bird advantage in Indian pop music. They stayed for almost a decade but their music became cliché after some time.

6) Pool Parlors: A few years ago, there was a sudden emergence of pool parlors in every neighborhood of major cities in India. It became craze among teenagers not only in cities but also in semi urban areas. But they vanished shortly after making some quick money.

7) Pagers: When Pagers came into market people liked to flash them with a pride. Now they find no place even in lowest strata of society. Even auto rickshaw driver uses mobile phone.

8) Mopeds: Luna, Hero Majestic, Avanti were princess of Indian roads. Now they moved from showrooms to museums just for the display to the future generations.

9) Dalda: This product enjoyed top shelf in Indian kitchen for almost six decades. Over the years, Dalda lost out to cheaper edible oils; also due to concerns of it causing a hike in bad cholesterol levels and heart problems.

10) Pokemons: Pokemons (abbreviation for Pocket Monsters) are miniatures of children superheroes. If you want to sell any children products just give pokemon with it and the product will be a hit among children. But now days kids are smarter than we think. You can't fool them anymore.

Unless manufacturers of products learn the lesson "To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly." they cannot survive in the future.

Quick note:Anything that doesn’t kill you makes you stronger.